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Pizza Patron partners with Piolin
December 9, 2007
DALLAS — Latino pizza brand Pizza Patron has signed a deal with radio personality Eddie "Piolin" Sotero to endorse the concept. As part of the company's marketing campaign, the chain licensed the use of Piolin's image and logo for their marketing, advertising and in-store promotions.
The Los Angeles Times ranks Sotelo among the 100 most powerful people in Southern California. Piolin has the No. 1 Spanish-language morning show in Los Angeles, as well as the No. 1 syndicated show among the 645 Spanish-language stations nationwide.
The agreement marks the first national advertising campaign for Pizza Patron. In addition to utilizing Piolin in their print advertising and marketing efforts, the chain will be airing spots daily on Piolin's nationally syndicated program Piolin por la Manana.
The agreement with Piolin comes on the heels of six consecutive quarters of double-digit, same store sales increases for the chain.
Read also, Sales climb at Pizza Patron.
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