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Pizza Patron sets sales records in Dallas stores
August 6, 2009
Latino pizza brand Pizza Patron saw record sales in the Dallas/Fort Worth market following the launch of its new recession relief campaign, the company has announced. The new "Dia del Patrón" promotion features the company's 12-inch medium Amigo Pizzas with pepperoni priced at $2.99 each - with no limit on purchases. The offer is available every Monday, Tuesday and Wednesday through the end of September.
Pizza Patrón distributed nearly half a million direct mail ads announcing the promotion during the week of July 20, resulting in a sales increase of 17.45 percent over the same period last year. The following week, the company experienced similar gains with a 13.81 percent increase in sales compared to the same period in 2008.
The success of the campaign prompted Pizza Patron officials to develop of plans to expand the program into other markets. Dia del Patrón is scheduled to roll out by mid August in the Houston and Phoenix markets.
Pizza Patrón's same store sales were up 8.27 percent in the first quarter of 2009 and 4.15 percent for the second quarter.
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