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Pizza Patron to celebrate Hispanic Heritage Month
September 24, 2009
In honor of National Hispanic Heritage Month, Latino pizza brand Pizza Patrón has teamed with Pepsi in a national, co-branded promotion in all of its stores.
The promotion began Sept. 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish language dominant. Advertisements for the promotion read, "!Viva Latino! Pizza Patrón y Pepsi Festejan el Mes Patrio," meaning, "Pizza Patrón and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots."
With any 2-liter purchase of Pepsi products through Sept. 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material which can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.
The egrip features the Pizza Patrón and Pepsi logos, as well as Pizza Patrón's slogan, "Latin Life, Enjoy."
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