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Pizza Patron to continue pesos program
March 4, 2007
DALLAS — Pizza Patron, the Latino pizza brand that garnered national media attention when it began accepting Mexican pesos as well as U.S. currency at its 60 locations, announced the company will continue to accept pesos at all of its locations. The Pizza por Pesos program was set to expire at the end of February
In January, Pizza Patron reported they received numerous heated e-mails and death threats about the program, which the company launched in early January.
Pizza Patron reported record sales for the fourth quarter of 2006 and has set sales records for January and February 2007. The company cites the Pizza por Pesos program as one of the major factors in the sales increases.
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