Pizza Pizza debuts in-store TV network
May 6, 2008
TORONTO — Pizza Pizza and Rogers Digital Network Solutions have launched Pizza Pizza-TV. The narrowcast network, the first medium of its kind to offer audio and video, is now available in 204 dine-in Pizza Pizza restaurants across southern Ontario.
Pizza Pizza-TV features a variety of sports highlights, the latest news in the entertainment industry, music videos and comedy clips. Participating Pizza Pizza restaurants also will have a permanent TV as part of the in-store menu board, with special promotions displayed in full motion.
Pizza Pizza-TV is estimated to reach 27 percent of adults aged 18 to 49 in the Toronto area at least twice a month.
Rogers DNS is a division of Toronto-based Rogers Communications Inc.