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Pizza Pizza, Pizza 73 raise funds for Children's Miracle Network
April 15, 2009
TORONTO -- Canadian pizza chains Pizza Pizza and Pizza 73 are getting ready for a special fundraiser and promotional recipe that will benefit children's hospitals across Canada. The Slices for Smiles campaign, which runs from April 27 to May 3 in more than 430 participating Pizza Pizza and Pizza 73 locations, is expected to play a significant part in raising more than $100,000 for the Slices for Smiles Foundation this year, which in turn will donate the funds to Children's Miracle Network.
For one week, customers can enjoy pizza at a discounted price with a percentage of the proceeds going directly to the Slices for Smiles Foundation. This is the first time Pizza Pizza and Pizza 73 have offered the program to customers in western Canada.
Pizza Pizza locations also will be employing several other fundraising channels, including donation options for online and call center orders, the sale of Children's Miracle Network balloons in-store with bounce back offers to consumers and coin donation boxes.
"One in four children in Canada will visit a children's hospital every year," said John Hartman, chief international officer for Children's Miracle Network. "We and our member hospitals are grateful for Pizza Pizza and Pizza 73's commitment to helping raise much-needed funds for sick and injured children across the country."As part of the week-long event, all traditional Pizza Pizza restaurants in Canada will be offering cheese slices to consumers for $1.75, and medium cheese or pepperoni pizzas to walk-in customers for $5.
Twenty-five cents from the sale of each slice and 50 cents from the sale of each medium pizza will be donated to Children's Miracle Network through the Slices for Smiles Foundation. Customers wishing to purchase four or more medium pizzas can pre-order through the call center for pick-up.
In western Canada, Pizza 73 customers will have the opportunity to purchase 9-inch pepperoni pizzas for a special walk-in price of $4.99, with 50 cents of each sale going toward the campaign along with the option to add a donation to online orders.
"Slices for Smiles is based on the simple foundation that children love pizza," said Pat Finelli, chief marketing officer for Pizza Pizza and Pizza 73. "We started the program in 2007 to celebrate our 40th anniversary. Since then, we've grown a fair bit with expansion in British Columbia, Alberta, Saskatchewan and Quebec – so we're excited to add new features and additional days to our fundraiser while broadening our support of hospitals across Canada."
The Slices for Smiles Foundation has raised more than $200,000 for children's charities since Pizza Pizza first introduced the program in October 2007.
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