News

Pizza Pizza rolls out new Club Card

October 18, 2005

TORONTO — Hoping customers will enjoy giving and receiving the gift of pizza, Pizza Pizza has introduced its new Club Card.

According to a news release, the preloaded gift card is sold in $5 increments up to $50. The card provides club members exclusive offers and incentives, including weekly prize drawings.

"From the consumer standpoint, it is a convenient and secure way to give the gift of pizza," said Pat Finelli, vice president of marketing for 500-unit Pizza Pizza. "From Pizza Pizza's perspective, the Club Card plays an essential role in retaining our existing customers and gaining new ones — an important element in our business."

Customers can register their Club Cards online by entering into a security-controlled data bank. If the card is lost or stolen, the card-holder can report the loss, a replacement card will be issued and the balance of money on the original card will be transferred to a new account.