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Pizza Pizza to sponsor in-store video series
July 8, 2008
TORONTO — Rogers Media, which operates the in-store network for Canadian chain Pizza Pizza, is sponsoring "ChickChat TV," a video series created by social media company ChickAdvisor. In the series, strangers on the street answer questions about life, love and style.
The series, which also is sponsored by Zipcar, includes 20 episodes at 90 seconds each.
"ChickChat TV" is based on the discussions that take place on ChickAdvisor's online forums, ChickChat. Questions posed to unsuspecting strangers include "Would you take back a cheater?" and "Who should pay for the first date?"
The series will air in the fall of 2008 on ChickAdvisor.com and Rogers Media properties including their Pizza Pizza network, which have a combined reach of more than 685,000 viewers per week.
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