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PizzaVito announces franchise development deals
January 28, 2009
GAINESVILLE, Fla. -- PizzaVito has opened its first location in Gainesville, Fla., and has franchise development deals signed to begin expanding, the company has announced. PizzaVito's first store is located adjacent to the University of Florida campus.
PizzaVito specializes in New York-style pizza. Vito DiBartolo, namesake and co-founder of PizzaVito, opened his first restaurant in Queens in 1966.
The most recent franchise development agreements include a 25-store deal, with the option for 15 more, to open throughout Florida and a five-store deal to also open in various locations throughout Florida. The projected build-out for the first location of the five-store deal is scheduled for February 2009.
In addition, the company has signed a deal for 10 PizzaVito locations to open in 2009 throughout the metro Atlanta area.
The company has selected advertising firm The Titan Agency as its agency of record to provide branding, marketing and advertising tools to PizzaVito and its franchise stores. Recently, Titan unveiled "The World According to Vito" campaign for PizzaVito, which centers on the unique personality of Vito.
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