Operations

Pizzerias partner with Coca-Cola on reusable bottle initiative

Toss In, Take Out kicks off at New York City's Bleecker Street Pizza on October 24. Photo: PRNewsfoto/Coca-Cola

October 18, 2023

Coca-Cola has partnered with local pizzerias to launch its Toss In, Take Out initiative. Consumers in 11 markets can bring in plastic bottles to recycle and receive a slice of pizza and a 20-ounce Coke beverage in a 100% recycled plastic bottle in return, according to a press release.

The traveling event will hit several U.S. cities, including Bleecker Street in NYC and Goodfellas Pizza & Wings in Atlanta, among others.

"Legendary Chicago Deep Dish and Coke are a perfect pairing at Lou Malnati's, and we're thrilled to partner with Coca-Cola on this recycling program," Marc Malnati, owner of Lou Malnati's Pizzeria in Chicago, said in the release. The Coke team will roll into Lou Malnati's on Nov. 7. "We will soon offer their 20-oz bottles made from 100% recycled plastic at all our locations in Chicagoland. Bring any recyclable plastic bottle into our West Loop restaurant at 1259 West Randolph Street on Tuesday, November 7, and we'll buy you a slice and a 20-ounce bottle of Coke to celebrate!"

Coca-Cola began using bottled made from 100% recycled plastic in 2021 in three markets.

"The expanded availability of Coca-Cola Trademark products in 100% recycled plastic bottles advances our ambitions to reduce virgin plastic and drive a circular economy for our packaging, the fundamental principle behind our sustainable packaging initiative, World Without Waste," Kurt Ritter, VP and general manager, sustainability at The Coca-Cola Company North America, said in the release. "Our ability to use 100% recycled plastic is a direct result of consumers' sustained commitment to recycling. In the future, we plan to bring this design innovation to more brands and markets."