Marketing

Prince St. Pizza teams with Gears of War for limited-time ‘Emergence Pie’

Photo: Prince St. Pizza

September 29, 2026

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Prince St. Pizza has announced in a news release that it teamed up with Xbox and Gears of War to launch the "Emergence Pie," a limited-time pizza celebrating the Oct. 6 release of Gears of War: E-Day. Available systemwide through Nov. 1, the pie features spicy vodka sauce, fresh mozzarella, ground pepperoni, sausage and Carbone Fine Food Aglio e Peperoncino Italian Chili Crisp, served in custom packaging inspired by the game's fictional city of Kalona.

"Gears fans and pizza lovers have been the same crowd for a long time," Prince St. Pizza CEO Lawrence Longo said in the release. "Working with XBOX gave us a way to build for that overlap instead of putting two names on a box and calling it a day."

The collaboration extends beyond the menu. Each slice and full-size pizza comes with a code that unlocks an in-game pizza emblem, while rewards members who order a full-size Emergence Pie through Oct. 5 will be entered to win one of 100 digital copies of Gears of War: E-Day. The promotion also includes a limited-edition pizza cutter modeled after the game's Prototype Lancer weapon.

The brands also are bringing the collaboration to Hollywood and Vine on Sept. 29 with a Gears of War-themed installation featuring game footage, a limited-edition controller and Prince St. Pizza slices. "Gears of War is best experienced together, so bringing our fans an opportunity to share some slices and crush grubs together was a perfect fit," Studio Brand Director Nicole Fawcette also said in the release.