Marketing

King for a Day: Prince St. Pizza collabs with Pierce the Veil

Photo: King St. Pizza

September 3, 2026

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Prince St. Pizza is tapping into the intersection of food and music with its latest collaboration, partnering with San Diego-born rock band Pierce the Veil for a limited-time pizza and ticket giveaway tied to the band's sold-out Petco Park show, the company has announced in a news release.

Launching Sept. 3, the La Chona pizza will be available through Sept. 13 exclusively at Prince St. Pizza's Pacific Beach and Gaslamp San Diego neighborhood locations. The collaboration features a pizza inspired by Pierce the Veil, a limited-edition band-themed pizza box and a ticket giveaway.

The La Chona combines spicy vodka sauce, pepperoni, chorizo, fresh mozzarella, jalapeños, chili oil and Zab's Hot Honey.

Two Prince St. Pizza Rewards members will receive a pair of tickets to the band's Sept. 12 Petco Park show, which has already sold out. Fans are automatically entered by purchasing a La Chona slice or full-size pie.

This is the second music and pizza collaboration for Prince St. Pizza in recent months. In July, the company announced a similar partnership with Avenged Sevenfold and Good Charlotte for limited edition tour pizzas.