Red Book Connect launches restaurant management mobile app

Feb. 11, 2014

Fatburger is one restaurant chain that has already implemented Red Book Connect's new mobile app, Digital Red Book, to help managers communicate with employees, according to a company press release.

From the corporate office to location managers, Digital Red Book allows employees at all level to participate in real-time communication, said Anthony Lye, chief product officer at Red Book Connect. The tool allows for the corporate office to communicate goals and best practices instantly to every manager on the front line. Managers have the ability to track the progress of everyday tasks, monitor key performance metrics and document shift and inventory issues while providing immediate communication between shifts, across multiple locations.

"Our goal was to design the Digital Red Book app with a very simple, easy-to-use interface that is similar to many consumer apps, with key patterns and visual cues so the restaurant manager will intuitively know how to use it," Lye said. "Restaurateurs need better tools and technology solutions for them be more streamlined and efficient and that's what we're providing with Digital Red Book."

James Newell, the VP of Operations at Los Angeles-based Fatburger who oversees operations for the chain's more than 150 corporate and franchise-owned stores, said he jumped at the chance to use the new digital version of Red Book's management tool.

"The ability to have a truly customized manager's log, as well as centralized, online access, is exciting," he said. "They can take notes, see tasks, pull up a contact, take a photo, and contact their staff – all from their phone or tablet. It gives them the freedom to interact with guests and team members and still be on top of everything."

Digital Red Book features, Lye said, include:

  • A centralized command center;
  • Compliance and data retention abilities;
  • And an optional iPad that is ruggedized for restaurant use.

Check out Fatburger's case study below.

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Topics: Online / Mobile / Social, Operations Management, Staffing & Training, Systems / Technology

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