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Freedom Pizza delivers strong safety message

All Freedom Pizza drivers must now sign a safety pledge that they carry with them, and when leaving a store for a delivery, each driver calls out, "I will drive safe" as a reminder to honor safety on each delivery.

April 18, 2016

Freedom Pizza, a UAE-based pizza chain, is on a mission to promote a strong safety culture among delivery drivers and the public at large, according to a company press release.

The chain has launched Safety Delivered, an initiative to ensure its drivers have high-quality safety gear, new and well-maintained delivery bikes and are provided with both medical and workmen's compensation insurances and receive driver safety training, said Freedom Pizza Founder and CEO Ian Ohan.

"We have taken this one step further with our Safety Delivered initiative — we want to remind our drivers no delivery is more important than their own personal safety or the safety of anyone else on the road," said the father of three, who commutes to work daily via motorbike rider in Dubai. "We also invite the public to consider the importance of this and be mindful of delivery drivers on the roads."

All Freedom Pizza drivers must sign a safety pledge that they carry on the road. When leaving a store for a delivery, each driver calls out, "I will drive safe" as a constant reminder to honor safety on each delivery, Ohan said.

Freedom Pizza, which worked with  Saatchi & Saatchi to create a video about safety, has locations in Al Barsha, Dubai Marina, Dubailand, Downtown, Mirdif, Abu Dhabi, VOX Cinemas Mall of the Emirates and VOX Cinemas Yas Mall. 

Driver Safety from Freedom Pizza on Vimeo.