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Sbarro announces rebranding, expansion, launch of delivery service

Known for selling pizza by the slice, Sbarro will open its first free-standing store in Columbus, Ohio, and also offer delivery and carry-out services.

September 1, 2015

Sbarro is rolling out a nationwide rebranding and in October will open its first free-standing restaurant, 3645 N. High St.,  in the Clintonville neighborhood of Columbus, Ohio. The store will will feature delivery and carry-out services, as well as indoor seating for 20 and an outside patio, according to a company press release.

"This move represents a real progression of the brand and a glimpse into the Sbarro of the future," Sbarro CEO J. David Karam said. "We’ve listened to our customers and are excited to take our concept out of the food court setting and into their neighborhoods. It will now be easier than ever to give guests the opportunity to enjoy the Sbarro pizza they know and love in the comfort of their own home."

Sbarro will rollout a nation and international brand update over the next two years, the releases stated. In addition to refreshed branding and the remodeling of many of its restaurants, a newly updated menu will center around the company’s XL New York-style pizza.

"It’s not simply a new dining experience, but an entirely new look, feel and culture," Sbarro Chief Marketing Officer Anne Pritz said. "We’ve gone back to our roots with laser focus on what we are famous for — XL New York style pizza made fresh daily with high-quality ingredients. This focus clearly defines our path for product innovation and delivers the menu our guests are looking for from our brand today."

Sbarro relocated its headquarters from Melville, New York to Columbus, Ohio, in the summer of 2014. The company plans to open additional restaurants in Dublin, Worthington and near the campus of The Ohio State University in 2015, the release stated.

Sbarro currently operates more than 800 stores in shopping malls, airports and travel plazas in 33 countries.