Sbarro to offer 'Barnyard' kid's meal as movie co-promotion

MELVILLE, N.Y. — Sbarro is partnering with Nickelodeon Movies and Paramount Pictures to co-promote the movie "Barnyard" exclusively at its 950 restaurants.

 

According to a news release, Sbarro customers who purchase a Barnyard Kid's Meal, will receive one of four collectible cups, an interactive Barnyard meal carton and one of four collectible double-sided jigsaw puzzles showcasing scenes from the movie. Kid's meal options include a choice of spaghetti, a meatball sub, or a plain or pepperoni pizza slice, along with a small soft drink and the collectible items.

 

"Sbarro and Nickelodeon share a common commitment to family values, making the company an ideal partner for our brand," said Peter Beaudrault, president and chief executive of Sbarro.

 

The promotion began July 14 and runs through Aug. 21.