Shakey's planning a comeback

ALHAMBRA, Calif. —  Shakey's restaurants in Alhambra, Hollywood-Sunset, Pico Rivera and Huntington Park, Calif., are getting a makeover as part of chief executive Tim Pulido's five-year plan to revitalize the Shakey's brand.
Pulido's plan makes provisions for an all-new logo, menu, and store designs for all Shakey's USA corporate locations as well as franchisees that choose to absorb the expense of the refurbishments. The new look and menu offerings reflect the shift in attitudes toward style and health, the refined concept also embraces Shakey's 53-year heritage, Pulido said.
Construction on the Alhambra store was complete April 1 and the re-opening event is set for April 26. Pulido plans to remodel all remaining corporate stores, 15 franchise stores, and develop 12 additional new stores in Southern California and other select markets by 2008.
Shakey's is also eliminating the use of trans fat oils in Los Angeles-area kitchens, Pulido said.
"Shakey's is very much in tune with the changing culture of 'family time' and understands that families today seem to have less and less of it every day," Pulido said.  "And while we're excited about our all new premium ingredients, we're even more thrilled to offer lighter, healthier alternatives like salad and trans fat-free fried foods, adding even more value to family meal time."

Topics: Operations Management, Shakey's

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