News

Straw Hat Pizza gets the vote out with discounts

August 29, 2004

SAN RAMON, Calif. — The Straw Hat Pizza Cooperative announced the implementation of a voter registration program to encourage young, voting-age patrons to participate in this year's presidential election.

According to a news release, participating Straw Hat locations are displaying voter registration messages and supplying voter registration forms to anyone who hasn't yet registered. The company is also encouraging voter registration through its Web site, StrawHatPizza.com.

On election night, those locations will rename their signature "King Size" pizza "President's" size, and sell them for $4 off.

Straw Hat plans to emphasize the program by decorating their locations in election paraphernalia and several locations plan election night parties, including big screen election news coverage in the dining rooms.

Straw Hat spokesperson Kevyn Johnston said the pizza chain ran a similar program in the 1970s, and gave discounts to patrons who had voted.

"We reworked the idea this year because there is so much interest in getting out the vote," said Johnston, "We want to encourage them to vote; many for the first time."