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Thanksgiving leaves restaurants with little to be thankful for

Thanksgiving leaves restaurants with little to be thankful for

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U.S. restaurant transactions for Thanksgiving week were down 7% compared to the same week last year when the holiday was a week earlier, according to The NPD Group.

"In addition to many restaurants being closed on the holiday, the majority of consumers eat their Thanksgiving dinner in their or someone else's home," David Portalatin, NPD food industry adviser and author of Eating Patterns in America, said in the release. "Over the Black Friday weekend, when the assumption may be that people are out shopping and need to eat, consumers don't visit restaurants because they may have too many leftovers from Thanksgiving, they're shopping online, or they just want to get to the stores, buy what they want, and get back home."

Restaurant transactions declined by 8% for both the casual dining and quick service restaurant segments during Thanksgiving week, which ended Dec. 1, according to NPD's CREST Performance Alerts. It provides a rapid weekly view of chain-specific transactions and share trends for 73 quick service, fast casual, midscale and casual dining chains. 

The news was better, however, for midscale/family dining restaurants, which offer sit down breakfasts, pies and other desserts. They saw an 18% increase in transactions during Thanksgiving week compared to same period year ago.

Restaurant transactions for the week prior to Thanksgiving — the week ending Nov. 24 — were up 9%. Total restaurant transactions for the month of November were up 1%, quick service and midscale/family dining were also up 1%, and casual dining transactions declined by 5%, according to NPD. 

 

 

 


Topics: Trends / Statistics

Companies: The NPD Group, Inc.


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