News

Topper's Canada adds two dip flavors

November 22, 2011

Canadian-based Topper's Pizza has added two flavors to its retail dip line, including Bold BBQ and Thai Sweet & Spicy.

The flavors join the original "Famous House Dip" and are now available in a new 350 ml bottle format. To celebrate the launch, for a limited time, the chain is giving away a free bottle of dip with every purchase of the Family Pleaser Meal.

"It's the same great taste in a bold new look," said Emaan Toppazzini, product development director, Topper's Franchise Company Inc. "The Topper's Pizza Famous House Dip is already a popular staple. Now we're spicing things up with two new flavors and consumer friendly packaging that makes it easier than ever to enjoy our sensational dips at home."

The dips are available for purchase at all Topper's Pizza locations. Three independent grocers in Belleville and Dowling, Ontario, are also serving as pilot stores to help launch the retail line. Topper's plans to roll out to more independent grocers throughout the next few years.

"The expanded retail program is part of our ongoing aim to leave a lasting impression with our customers as we continue on our aggressive strategy to build brand awareness," said Toppazzini.

In addition, all Topper's Pizza locations are selling the new dips through an expanded in-store display that offers an instant savings coupon valued at $1.

Read more about food and beverage launches.