Tunity Audio extends its reach

Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, is debuting Tunity SDK for Audio, according to a press release. 

Tunity SDK for Audio gives any customer-facing business with an app, from a small pub to large multi-unit chain restaurants the connection to their tv audio.  This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tunity SDK adds multiple touch-points with their patrons on and off premise, according to the release.

With Tunity SDK for Audio, bars and restaurants can improve customer engagement in multiple ways:

  • Increase app usage: Customers using an app with the Tunity SDK now have the power to listen to live TV wherever they are. 
  • Retain customers: Even if a customer is at a competitor's bar or restaurant, by using your app to watch TV, there is direct access to send them deals and discounts, adding off-site touchpoints and increasing the likelihood they return. 
  • Upsell customers: Tunity SDK for Audio means more onsite touchpoints with a company's app. This means greater opportunity to push marketing engagement, upsell campaigns and produce real-time tailored brand engagement.
  • Acquire new customers: The added functionality and versatility of Tunity SDK means existing customers are more likely to download the company's app and talk about it with non-customers. This contributes to higher user app ratings, word of mouth and sharing via social media, according to the company.

Research has shown that the addition of televisions to almost any establishment results in increased customer activity and retention. 
 


Topics: Systems / Technology


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