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U.K. Pizza Hut eyes expansion of delivery sub-brand
December 9, 2008
Marketing Week: Pizza Hut in the United Kingdom is talking to its advertising agencies about developing a strategy for its new delivery system, known as PHD.
PHD, which was first launched in 2006, is a "value pizza pick-up and delivery platform," according to the company. The PHD by Pizza Hut sub-brand has outlets in countries including Lebanon, Oman and Iran.
The outlets offer in-store customers Web access and iPod docks while they wait. They also offer home delivery and online ordering.
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