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Uncle Maddio's Pizza takes on 2nd equity investor

Uncle Maddio's Pizza announced that Rutherford Seydel, attorney, conservationist and business investor, who has been part of the Atlanta Hawks ownership since 2003, has acquired a minority share of Uncle Maddio's.

December 17, 2015

Uncle Maddio's Pizza announced that Rutherford Seydel, attorney, conservationist and business investor, who has been part of the Atlanta Hawks ownership since 2003, has acquired a minority share of Uncle Maddio's. He will also serve on the Board of Advisers. Seydel's investment comes on the heels of a minority share acquisition from S&S Investments, an early investor in the Better Burger fast casual chains, according to a company press release.

Both Seydel and S&S view Uncle Maddio's as a brand positioned for continued growth. The investors cited the experienced leadership team and the nationwide franchisee interest as strong indicators of its potential.

"I have spent my career leading and working with many great Atlanta brands and organizations," Seydel said.

Seydel became one of the first investors in Moe's Southwest Grill, a concept co-founded by Uncle Maddio's CEO Matt Andrew, among other brands. Seydel is a partner in the law firm of Davis, Pickren, Seydel & Sneed, and is an active part of its real estate, franchising and business transactions practices. 

Uncle Maddio's will use the capital to augment the company's infrastructure and human capital, as the pizza chain plans to triple the staff in its headquarters to 30 people this year — a strategy aimed at both enriching franchisee support, as well as staying abreast of technology. Currently, Uncle Maddio's operates 44 locations in 14 states.

"Rutherford Seydel brings with him an unmatched network of business connections and experience," said Andrew. "As we grow, his input and insight will be invaluable to our brand."