Uno launches TV ad campaign for lobster promotion
July 15, 2009
BOSTON -- Uno Chicago Grill has rolled out its newest television advertising campaign to increase awareness for its "Best of Summer" menu featuring lobster-inspired dishes. The campaign, developed by Full Contact Advertising in Boston, and titled, "Best of Summer, Starring Lobster," is comprised of five new television commercials featuring talking lobsters in a series of humorous vignettes.
The campaign introduces the tagline "UNO: way deeper than pizza," launched in Boston and Providence, R.I., although the special menu is available nationally. The campaign can be seen through Aug. 30.