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Uno signs Middle East deal
May 20, 2008
BOSTON — Pizza restaurant operator Uno Chicago Grill has entered into an agreement with Sofra LLC, master licensee for Uno in the Middle East, to open 20 new locations in nine countries, including Qatar, the United Arab Emirates, Saudi Arabia, Lebanon, Egypt, Kuwait, Jordan, Oman and Bahrain.
Sofra currently operates Uno franchises in Dubai, United Arab Emirates; and Jeddah, Saudi Arabia.
Uno's lead chef and concept team have made menu and restaurant design changes to reflect the cultural and taste preferences of diners in each area. For example, several of the new restaurants will have separate entrances for men and women, and pork dishes have been removed from the menu.
The restaurant openings will take place over the next 10 years, with one of the first openings to take place at the Dubai Mall, soon be the world's largest mall.
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