Uno Web site pegs pizza personality

BOSTON — Uno Chicago Grill's Web site has a new function designed to help pizza lovers to find their true "Pizza-nality" and their perfect pizza "sign."

 

According to a news release, the humorous test was developed in honor of National Pizza Month (October), and to reward visitors to the site with a coupon for a free personalized Uno pizza. One lucky visitor will win free pies for a year.

 

"What better way to celebrate National Pizza Month than by matching all Americans with their perfect pizza and giving them one for free," said Frank Guidara, chief executive officer of Uno Chicago Grill.

 

According to researchers at Massachusetts Institute of Technology, the right food choices may make people more contented. Feeding off this, Uno hopes pizza lovers will find happiness with their one true dough mate.

 

"Our online 'Pizza-nality' profile is designed to help you pick the perfect pie, so that every trip to Uno is a trip to pizza paradise," Guidara said.