Welcomemat data show southeastern US has a thing for pizza

Data collected on pizza coupon redemptions through new-to-the-neighborhood welcome service Welcomemat indicates that the southeast U.S. has a heart made of pizza. According to the company's second annual list of the cities with the most pizza coupon redemptions — and the most pizza businesses — 10 of the top 15 cities are in the southeast corner of the nation: 

1.    Franklin, Tennessee
2.    Glen Mills, Pennsylvania
3.    East Naples, Florida
4.    Marietta, Georgia
5.    Parkland, Florida
6.    Bolingbrook, Illinois
7.    Little Five Points — Atlanta, Georgia
8.    Woodinville/Bothell, Washington
9.    Cornelius, North Carolina
10.    Uptown — New Orleans, Louisiana
11.    Evans, Georgia
12.    Summerville, South Carolina
13.    Northeast Wichita, Kansas
14.    Hockessin, Delaware
15.    North West Bradenton, Florida

"Pizza is a core item in our country — something that will always be part of our foundation," Welcomemat CEO Brian Mattingly said in a news release about the findings. "It is important to take a moment to celebrate those neighborhoods and pizzeria owners that have really embraced pizza, especially on its biggest holiday."

Welcomemat Services identified the 15 Best Pizza Neighborhoods of 2018 by pulling internal data and surveying franchisees to determine the number of redemptions for free pizza gifts through the Welcomemat Services program, as well as the number and strength of pizza restaurants and businesses in each zip code covered by the brand. By cross-referencing the data in these elements from a sample size of markets where Welcomemat operates throughout the U.S., Welcomemat was able to finalize the rankings. 


Topics: Business Strategy and Profitability, Marketing / Branding / Promotion

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