News

Papa John's tabs Wendy's Brandon Rhoten for global marketing

May 30, 2017

Papa John's has named Wendy's advertising and media leader Brandon Rhoten as its global chief marketing officer, reporting to President and COO Steve Richie.

Rhoten most recently served as Wendy's advertising, media and digital/social vice president where he is credited with helping the brand grow same-store sales for 17 consecutive quarters and re-establish Wendy's positioning across multimedia channels.

“Brandon was a key contributor in Wendy’s resurgence within the QSR hamburger category, advancing their brand positioning, creative, media, digital marketing, and now renowned social media presence," Ritchie said in a news release. "He is a disruptor in the QSR industry, and we are
excited for him to further enhance Papa John’s brand relevancy and quality positioning across our marketing channels globally."

Rhoten will focus on enhancing Papa John’s advertising, digital marketing and social media efforts. Additionally, Rhoten will explore ways to expand international growth.

Rhoten joins Papa John’s at a time when the brand has strong momentum. Last month, the company was selected as Pizza Brand of the Year in the 2017 Harris Poll Equitend Rankings. The company recently announced that 60 percent of its’s domestic sales originate from digital channels.