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Wetzel’s Pretzels introduces Pizza Bitz

Fans decide which Wetzel’s Pretzels get Pizza Bitz first.

August 20, 2015

Wetzel’s Pretzels has created Pizza Bitz, available Sept. 8 through Nov. 8.

Pizza Bitz begin with dough made from scratch throughout the day in each Wetzel’s location, according to a company press release. After the pretzel dough is rolled out by hand, Bitz are cut and topped with cheese and a pepperoni, before being baked. Customers can also pair the freshly-baked Pizza Bitz with any of Wetzel’s dips, including Pizza Sauce.

Wetzel’s Pretzels is offering the opportunity to bring Pizza Bitz to their favorite Wetzel’s store before the product becomes available nationally on Sept. 8. Voting will be held across Wetzel’s Facebook, Twitter and Instagram pages, with Wetzel’s locations that receive the most votes offering the product beginning Aug. 31, with a Free Pizza Bitz Day at those stores on Sept. 3.

"While Pizza Bitz are bite-sized, creating products that are best-in-class is no small feat,” Wetzel’s Pretzels CEO and co-founder Bill Phelps said. "In our four test stores, Pizza Bitz is by far the most successful new product we have created in more than ten years…customers absolutely loved them."

Pizza Bitz also capitalized on one of Technomic’s top food trends for 2015, "Smaller Bites." The Chicago-based research firm that reports on foodservice industry data and intelligence, noted that “small is in”, with diners demanding more flexible portions, a space where Pizza Bitz hits the mark, according to the release.