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Yum! expands hunger relief program
September 24, 2008
LOUISVILLE, Ky. -- Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, has announced a commitment to raise and donate $80 million over the next five years to help the World Food Programme (WFP) and others provide 200 million meals for hungry school children in developing countries.
In addition, Yum! pledged to donate 20 million hours of hunger relief volunteer service in the communities in which it operates; $200 million worth of its prepared food to hunger agencies in the United States and to use the company's marketing clout to generate awareness of the hunger problem.
The funds will be raised through Yum! Brands' World Hunger Relief campaign. Nearly 36,000 company and franchised restaurants located in more than 100 countries will be participating.
In 2007, Yum! launched its first hunger relief effort, which raised $16 million in one week for WFP and other hunger relief agencies. The total value of monetary donations, food donations, awareness campaign and volunteer hours topped $187 million.
Based on this initial success, Yum! is extending its World Hunger Relief campaign from one week to one month.
This year, singer Mariah Carey will be featured in World Hunger Relief restaurant posters as Hunger Ambassador with the quote, "The change from hunger to hope starts with you." Customers who donate to the World Hunger Relief campaign at participating KFC, Pizza Hut, Taco Bell, Long John Silver's or A&W Restaurants around the globe will receive a free download of her song, "Love Story" from her newest CD, E=MC2.
Muhammad Ali's wife, Lonnie Ali, will be the voiceover for the campaign's global television advertisements and public service announcement.
The Yum! Foundation also will cover the WFP's administrative fee so that funds collected from customers and employees will go directly toward feeding people.
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