Marketing

Gimbal’s Matthew Russo explains how location-based marketing can improve services and revenue

Diners come to expect experiences that are catered to them. How can restaurants understand a diner’s context, preferences, and real-world movement to better service and build loyalty?

June 25, 2021

Diners come to expect experiences that are catered to them. How can restaurants understand a diner's context, preferences, and real-world movement to better service and build loyalty? In this podcast, Shelly Whitehead, editor of QSRweb and Pizza Marketplace, speaks with Matthew Russo, COO and CMO of Gimbal, about restaurant location-based marketing and how restaurants can improve their services and revenue.

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