How restaurants are using gamification to increase engagement in loyalty apps

by Brenda Rick Smith — Editor, Networld Media Group

Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.

Mobile payments: Where the consumers are going

by Alicia Kelso — Editor, QSRWeb.com

To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can…

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

How to cultivate a loyal guest at your restaurant

Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.

5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

CEO: EMN8 rebrands to keep up with digital, international trends

by Alicia Kelso — Editor, QSRWeb.com

The company's new loyalty service allows customers to engage with a brand across multiple channels.

Papa John's stokes pizza's digital war

by Alicia Kelso — Editor, QSRWeb.com

Papa John's claims that more than 45 percent of orders now come from ecommerce.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

Restaurants beef up mobile investments

by Alicia Kelso — Editor, QSRWeb.com

A solid mobile presence — one that adds to the guest experience — is how brands will maintain relevancy.

Old Chicago VP: Customers now expect digital loyalty programs

by Alicia Kelso — Editor, QSRWeb.com

Brands will move from out-discounting each other to focusing on value and experience.

Infographic: 3 ways loyalty programs grow your business

Loyalty incentives can lift customer visits on average by 12 to 44 percent.

Game on: How restaurants can power up loyalty strategy

Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.

Five decisions that drive extreme customer loyalty

Customers respond well to companies that accept accountability when the chips are down.

How mobile can drive profits and differentiate your brand

According to a University of Chicago study, customers accelerate their purchase frequency by 20 percent when they're close to earning a reward, and they…

New mover marketing programs establish customer loyalty

by Alicia Kelso — Editor, QSRWeb.com

Even as digital efforts grow, many operators experiencing high response rates with targeted marketing packages.