Millennials: 'Give us big discounts, cut the small talk'

by S.A. Whitehead — Food Editor, Net World Media Group

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied…

New Pieology concept puts customers in brand's R&D Department

Pieology Pizzeria opened its latest endeavor this week, Pieology Pizzeria R&D, a restaurant concept that gives customers a voice in the chain's decision-making…

Play now or Pay later: Webinar relays KFC and Pizza Hut lessons on loyalty and mobile ordering

by S.A. Whitehead — Food Editor, Net World Media Group

KFC and Pizza Hut put their loyalty and mobile ordering experience on the chalkboard.

Webinar: The Halal Guys shares 3 loyalty lessons with big pay-offs

by S.A. Whitehead — Food Editor, Net World Media Group

The Halal Guys Marketing Director Andrew Eck related valuable information in the hour-long session, including three principles that he said brands must keep in…

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

by S.A. Whitehead — Food Editor, Net World Media Group

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru…

The Halal Guys loyalty story to headline July 13 webinar

by S.A. Whitehead — Food Editor, Net World Media Group

The Halal Guys have had enormous success with their well-researched loyalty program, which the brand's leadership with share with our readers during a July 1…

Restaurants realizing critical need for mobile payments and loyalty

by Will Hernandez — Editor, NetWorld Media Group

If you want to get an idea about how important it's become for restaurants to have a sound mobile strategy in 2017, the large crowd that gathered to listen to…

Study: Billions wasted on loyalty efforts that bomb

by Sherry Yang

Restaurants invest a lot in loyalty programs, but one massive study just completed by operational strategy company, Accenture, says a lot of that money is…

Retailers find their sea legs with beacons for mobile engagement

by Will Hernandez — Editor, NetWorld Media Group

Near the end of 2015, many mainstream publications rushed to declare Apple's iBeacon technology a dud — even though it's been around only since 2013. But some…

Merchants shift priorities to better serve today's consumers

by Will Hernandez — Editor, NetWorld Media Group

At the National Retail Federation Big Show, London-based multinational retailer Marks and Spencer described how it created a new loyalty program.

5 trends to make a pie-ority in 2016

No longer content with standard pizza, hungry consumers nowadays demand a higher quality pie that's worthy of their hard-earned dough and caloric budget.

Loyalty applications and payments: Are consumers ready?

Loyalty applications are more popular than ever and as we shift to mobile payments there is a new opportunity to integrate rewards and payments.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the…

Living the brand: How &pizza CEO has inspired customers to wear its logo forever

by Travis Wagoner — Editor, Networld Media Group

&pizza is the name of the Washington, D.C.-based pizzeria co-founded by Michael Lastoria and Steve Salis in July 2012. Since then, it's expanded to 1…

Loyalty at the center of Sionic Mobile's proposition

by Will Hernandez — Editor, NetWorld Media Group

In many ways, Sionic Mobile is the anti-Pay when it comes to today's mobile payments marketplace. Mobile Payments Today recently conducted a Q&A with Ronald…

Building the brand culture: It’s all about empowering employees

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

by Travis Wagoner — Editor, Networld Media Group

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide…

Email marketing is far from a dead marketing tool

by Travis Wagoner — Editor, Networld Media Group

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

CONNECT: The current state of mobile wallets and mobile ordering

by Will Hernandez — Editor, NetWorld Media Group

A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit attempted to clarify today’s mobile payments market, which is becoming an…

Best practices for developing, deploying a mobile app for your brand

Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.