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Marketing News & Media

Social media and your POS: The search for Bigfoot

by Nate Riggs — CEO / Owner, NR Media Group

One of the biggest challenges I faced as a restaurant marketer during my time at a family dining chain centered around three very simple, but very important…

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Facebook milestone promotions underscore fast pace of social media

by Alicia Kelso — Editor, QSRWeb.com

Brands are celebrating their loyal fan base with giveaways.

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First perfume, now Pizza Hut Canada releases R&B ballad

February 15, 2013

You can't say Pizza Hut Canada's marketing team lacks creativity. First it introduced the brand's "dough-scented" perfume, which is now available in the U.S.

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Despite doubling system in 5 years, Marco's Pizza CEO wants more

by Alicia Kelso — Editor, QSRWeb.com

Jack Butorac wants the Toledo, Ohio-based chain to be the fourth largest pizza brand in the U.S.

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10 ways to build your restaurant catering program

by Erle Dardick — CEO, Monkeymedia

Growing catering revenues requires professional business-to-business selling skills.

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Report: Restaurants that focus on customer loyalty will win in slow economy

February 12, 2013

With little to no growth forecasted for the restaurant industry in the next several years and consumer frugality being the "new norm," restaurants will need to…

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California Pizza Kitchen unveils new seasonal offerings

February 12, 2013

California Pizza Kitchen has launched two new seasonal menu items — the Brussels + Bacon Pizza and Roasted Beets with Whipped Goat Cheese Salad small plate.

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Romance your customers on Valentine’s Day by engaging them

by Jitendra Gupta — Mobile CRM Director, Punchh

Valentine's Day has me thinking about how new lovers aren't all that different from new restaurant customers: Both want attention that affirms the other party…

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Emotional engagement is key to driving brand loyalty

February 11, 2013

Emotional engagement is the dominant driver of purchase decisions and brand loyalty now that promotions and discounting have reached saturation levels…

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Boston Pizza partners with targeted media firm

February 11, 2013

Zoom Media Inc. has partnered with the Boston Pizza chain across the province of Quebec. Zoom Media's sales and venue development teams have been working…

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Pizza Hut perfume part of Twitter giveaway

February 11, 2013

Pizza Hut's Eau de Pizza Hut, a new fragrance featuring notes of baked, hand-tossed dough, is now available in the U.S. for select fans. The perfume was…

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Domino's Valentine's promotion: In the name of Love

February 11, 2013

Domino's is celebrating Valentine's Day by offering a special gift to all customers whose name is a variation of Love.

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Domino's pushing carryout business to add to store-level profits

by Alicia Kelso — Editor, QSRWeb.com

February 7, 2013

Carryout has grown steadily in the past few years and now makes up about one-third of all U.S. orders.

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Shakey's Pizza encourages E-Club membership with sweepstakes

February 7, 2013

From now through Feb. 28, Shakey's Pizza Parlor is hosting a "Bunch of Lunch Sweepstakes" that will award the grand prize winner with one free Bunch of Lunch…

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Pizza Fusion entertaining fans with Spotify playlists

February 7, 2013

Pizza Fusion has added a "Mothership List" of music played at its corporate offices. The brand is streaming its music through Spotify for fans to listen to…

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The return of factory life and pizza

by Ed Zimmerman — President, pizza.com

The return of jobs to America means restaurant sales should go up; take advantage of the pendulum's swing.

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Topper's leverages social media to build awareness in expansion bid

February 5, 2013

The new Ann Arbor, Mich., Toppers Pizza unit marks the company's 50th location. Entrepreneur recently recognized Topper's as a Top 500 concept, and the company…

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Hungry Howie's introduces cheese puff crust

February 5, 2013

As part of its 40th birthday celebration, Hungry Howie's Pizza has introduced its second Flavored Crust of the Month — cheese puff.

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Chuck E. Cheese hosts Pinterest contest

February 5, 2013

Chuck E. Cheese's has launched a "Flat Chuck E." Pinterest contest that will award five winners a month's worth of family trips to the restaurant.

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That's amoré: Restaurants appease Valentine's diners with new products

by Alicia Kelso — Editor, QSRWeb.com

According to Restaurant.com, three out of four survey respondents plan to celebrate the holiday at a restaurant this year.

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