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Marketing News & Media

George Washington couldn’t lie. Honesty is still the best communication policy with customers.

by Jitendra Gupta — Mobile CRM Director, Punchh

Legend has it that when George Washington’s father asked him whether he’d chopped down his cherry tree, young Washington said, “I cannot tell a lie, I did it…

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How social media can take your brand to the next level

by Alicia Kelso — Editor, QSRWeb.com

Eat Drink Promote founder outlined the Four Pillars of Social Media at NAPICS, said Google+ will be big in five years.

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Uncle Maddio's plans 20 new locations by the fall

February 20, 2013

Uncle Maddio's Pizza Joint opened new restaurant locations last week in Dunwoody, Ga., and Charlotte, N.C., raising the total number of open franchises to nine…

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N.C. Papa John's units raising money for juvenile diabetes

February 20, 2013

All Papa John's locations throughout North Carolina are offering 30-percent discounts for online orders now through Feb. 24. Ten percent of proceeds from the…

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Domino's Pizza sets fundraising record for St. Jude's

February 20, 2013

Domino's Pizza raised more than $3.5 million for the St. Jude Children's Research Hospital during its 2012 St. Jude Thanks and Giving campaign. This year's…

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Free webinar: Is your mobile app making you more money?

February 19, 2013

Mobile apps can be used to reduce costs and increase revenues while delivering insight into how customers behave, but just having any mobile app isn't enough.

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NAPICS '13: State of the pizza segment

by Alicia Kelso — Editor, QSRWeb.com

Although it's currently on the upswing, it is likely to take the restaurant industry until 2020 to reach pre-Recession growth levels.

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Video: Expert on Millennials shares tips on how to reach them

by Cherryh Cansler — Publisher, FastCasual.com

Millennials want to co-create your product and share it with their friends.

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How mobile can drive profits and differentiate your brand

According to a University of Chicago study, customers accelerate their purchase frequency by 20 percent when they're close to earning a reward, and they…

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Social media and your POS: The search for Bigfoot

by Nate Riggs — CEO / Owner, NR Media Group

One of the biggest challenges I faced as a restaurant marketer during my time at a family dining chain centered around three very simple, but very important…

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Facebook milestone promotions underscore fast pace of social media

by Alicia Kelso — Editor, QSRWeb.com

Brands are celebrating their loyal fan base with giveaways.

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First perfume, now Pizza Hut Canada releases R&B ballad

February 15, 2013

You can't say Pizza Hut Canada's marketing team lacks creativity. First it introduced the brand's "dough-scented" perfume, which is now available in the U.S.

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Despite doubling system in 5 years, Marco's Pizza CEO wants more

by Alicia Kelso — Editor, QSRWeb.com

Jack Butorac wants the Toledo, Ohio-based chain to be the fourth largest pizza brand in the U.S.

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10 ways to build your restaurant catering program

by Erle Dardick — CEO, Monkeymedia

Growing catering revenues requires professional business-to-business selling skills.

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Report: Restaurants that focus on customer loyalty will win in slow economy

February 12, 2013

With little to no growth forecasted for the restaurant industry in the next several years and consumer frugality being the "new norm," restaurants will need to…

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California Pizza Kitchen unveils new seasonal offerings

February 12, 2013

California Pizza Kitchen has launched two new seasonal menu items — the Brussels + Bacon Pizza and Roasted Beets with Whipped Goat Cheese Salad small plate.

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Romance your customers on Valentine’s Day by engaging them

by Jitendra Gupta — Mobile CRM Director, Punchh

Valentine's Day has me thinking about how new lovers aren't all that different from new restaurant customers: Both want attention that affirms the other party…

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Emotional engagement is key to driving brand loyalty

February 11, 2013

Emotional engagement is the dominant driver of purchase decisions and brand loyalty now that promotions and discounting have reached saturation levels…

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Boston Pizza partners with targeted media firm

February 11, 2013

Zoom Media Inc. has partnered with the Boston Pizza chain across the province of Quebec. Zoom Media's sales and venue development teams have been working…

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Pizza Hut perfume part of Twitter giveaway

February 11, 2013

Pizza Hut's Eau de Pizza Hut, a new fragrance featuring notes of baked, hand-tossed dough, is now available in the U.S. for select fans. The perfume was…

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