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Marketing News & Media

Franchisee asks future guests to vote: Taco Bell or Pizza Hut?

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April 5, 2010

Fugate Enterprises Inc., one of the top 10 franchisees of Pizza Hut and Taco Bell, has found a way to involve its future customers in the opening of its next…

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Papa Romano's kicks off year-long Pepsi giveaway

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April 5, 2010

Papa Romano's announced a giveaway where one winner at each of its locations throughout April will receive free pizza and Pepsi for a year. To mark the…

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Donatos' new spots focus on recipes, not price

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April 4, 2010

Celebrating its 47th year in business, Donatos Pizza is asserting its "The Difference is Delicious" message within the marketplace. Through this new…

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Boston's Restaurant & Sports Bar raises record funds for diabetes foundation

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March 31, 2010

Dallas-based Boston's Restaurant & Sports Bar raised $100,000 for the Juvenile Diabetes Research Foundation International, the largest charitable funder…

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Vocelli chooses DC agency to help with online initiatives

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March 30, 2010

LM&O Advertising of Arlington, Va., has been awarded the advertising business for Vocelli Pizza's Washington, D.C., regional cooperative, which represents…

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Uno chases $5 price point for 'National Deep Dish Pizza Day'

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March 29, 2010

Uno Chicago Grill has deemed April 5 National Deep Dish Pizza Day. The "holiday" was first designated in 2009 to celebration the iconic Chicago-style…

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Flippers Pizzeria poised for expansion with help of Chute Gerdeman

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March 29, 2010

Flippers Pizzeria, known for its handcrafted pizzas fired in authentic brick-ovens, is taking its 23-year-old concept to the national franchise market. …

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NRA seeks 2010 Restaurant Neighbor Award nominations

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March 29, 2010

More than nine of 10 restaurants are actively involved in community service activities, and the National Restaurant Association is now accepting applications…

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'Best-in-Class' advertisers targeted Hispanics more in 2009

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March 28, 2010

Facing a bleak 2009, the top 500 advertisers allocated 5.4 percent of ad dollars during last year's recession to reach and connect with Hispanic consumers…

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Peter Piper Pizza aims for comeback with digital makeover

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March 25, 2010

Peter Piper Pizza has tapped Santy Integrated, an award-winning full-service marketing communications agency, to revitalize and grow its well-known local brand…

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How to leverage a relationship with your Foursquare mayors

Your best customers and word-of-mouth-marketers can be found on this hot location-based service.

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Chorus tracks online buzz's conversion to word-of-mouth marketing

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March 23, 2010

Social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have joined to create Chorus, the first system to comprehensively fuse…

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Local, search-targeted marketing solutions for smartphones to launch

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March 22, 2010

Multiplied Media Corporation, a provider of mobile local search services, has announced an agreement with US-based Ping Mobile, provider of mobile marketing…

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Burke blog lauds guerilla marketing

March 18, 2010

In its March 19 edition of "Out of the Oven Blog," Burke, a premiere meat and pizza toppings supplier, demonstrated some guerilla marketing tactics for…

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Pizza crawl pairs with Chevy

March 17, 2010

Popular pizza-centric site WorstPizza.com founder Craig Agranoff has started a pizza tweetup program that lets participants "crawl" and tweet to different…

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NakedPizza a 'must follow,' says biz mag

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March 11, 2010

Entrepreneur.com listed NakedPizza's Twitter feed as one to watch in its "10 Essential Tweets" piece. The Twitter account for the New Orleans-based healthy…

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Marketers ignore growing Hispanic population, survey says

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March 9, 2010

The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 5…

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Commentary: Faking it on Facebook

An institutional foodservice giant is using social media to bring its mascot to life — literally. But will it work?

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Little Caesars teams up with Cell Phones for Soldiers

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February 28, 2010

Little Caesar Enterprises Inc. has announced it will be a proud sponsor of Cell Phones for Soldiers during the months of March and April. Little Caesars will…

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Hunt Brothers Pizza favored in saturated c-store market

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February 25, 2010

For the fourth consecutive year, Hunt Brothers Pizza has come out on top in the Convenience Store Decisions Readers' Choice Award. Hunt Brothers beat out all…

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