5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

What's it worth to dress like me? About $8 million if you're Chick-fil-A

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain where customers dress like cows to receive free entrees.

The true effects of food photos: part 1

Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are quickly discovering, however, food photography is not something to be dismissed as a passing fad.

The good, the bad and the ugly about those food holidays

Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands that sell them work for free media and other event-based marketing. But do they work?

Where in the restaurant world will Pokemon GO, go?

Computer code rarely lies, and the computer code inside  the Pokemon Go game for mobile devices indicates that the Niantic Labs product already has  McDonald's deeply embedded inside it. If it's true, McDonald's isn't ready to talk about it yet, though.

Minsky's 40th anniversary a prime example of accomplishing a lot through one event

Midwestern gourmet pizza chain Minsky's got maximum promotional punch out of its 40th anniversary celebration with a campaign that not only permeated social media and did some good for communities around its Missouri and Kansas locations, but also connected customers to the chain in innovative ways.

The case for sustainability: 4 considerations for restaurants

All too often businesses, including restaurants, take an incomplete view of what sustainability entails and the investment necessary to generate a strong ROI. Restaurant owners and operators are increasingly looking at sustainability as a value proposition – and rightfully so.

Subway, Dunkin' and Pizza Hut are big winners in Harris Poll study

The annual Harris Poll EquiTrends Restaurant Brands of the Year have been named as the result of the massive survey of Americans and restaurant preferences.

My bacon-stuffed crust is better than yours!

Pizza Hut and Cici's have rolled out bacon-stuffed crust pizzas.

5 mistakes you're making with your loyalty platform

By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences that are truly memorable.

Restaurants seeking to capture Mother's Day traffic

To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them with discounts.

Restaurants offering Tax Day specials

The tax man cometh. One of Americans' least favorite days — income tax filing day — is Monday.

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

Why restaurants should use menu-labeling delay to ensure accuracy

Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives food service operators, specifically the pizza industry, time to get it right.

5 things to consider before measuring customer behavior via mobile

Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others unable to be in the same physical location. It also enables deeper and more thoughtful two-way discussions than simple texting would ever invite on its own.

Infographic: Are you using Instagram to attract Millennials?

Of Instagram's 40 million monthly users, 90 percent are Millennials.

Pizza restaurants celebrating 'National Pi Day'

March 14 might be best known as the annual celebration of everyone's favorite mathematical constant, but it's an important day for pizza lovers, too.

Restaurants celebrating Leap Year with offers for 'Leap Day' babies

Restaurants are celebrating Leap Year this year with offers for "Leap Day" babies, those born on Feb. 29.

8 things no one tells you about protecting your brand's identity

Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

5 ways to boost the fast casual mobile experience

The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.

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