5 ways to snap up pizzeria customer engagement with Snapchat

by Hannah Hambleton — Content Manager, Beambox

Seeking ways for your pizza brand to snap up customer engagement, loyalty and sales? Consider Snapchat as well as these five tips to getting the most bang for…

Is time up for 3rd party delivery's customer experience problems?

by S.A. Whitehead — Food Editor, Net World Media Group

Customers often complain about failed or unsatisfactory deliveries from third party deliveries. And the sad fact is that though your brand had little…

SOCi's Google My Business integration puts brands where the online search action is

July 19, 2019

SOCi took another step toward providing its clients chains better capabilities to localize messages system-wide. The chain social media management platform…

Pizzeria idea of the week: Pizza boxes as pet savers

July 18, 2019

A small New Jersey pizza shop is garnering national attention today after Angelo's Pizza in Matawan last week began using their pizza boxes to do some…

Like toppings on pizza, pictures portray your brand's personality on social media

by Ashley Davidson — Senior Director, Media & Industry Relations, Fish Consulting

While pizza toppings may tell a lot about a diner's personality, great images and video can serve the same purpose for pizzerias on social media. Follow these…

Pieology: How a Navy Seal + vegan pies can build a better pizza brand

by S.A. Whitehead — Food Editor, Net World Media Group

Leadership at Pieology sees the same kind of clear skies in the brand's future that its Southern California home is known for, and on this week's podcast, CMO…

Villa Italian Kitchen lives life on the edge with new 'crusts-only' side

July 12, 2019

The fact that some pizza-eaters prefer the crust to the "meat" of the slice itself is finally getting some long overdue attention by New Jersey-based pizza…

Sure, you're marketing to the individual diner, but what about the 'diners'?

by S.A. Whitehead — Food Editor, Net World Media Group

Marketing to the individual and "knowing the diner" are familiar terms to restaurateurs, but new University of Virginia research shows brand leaders must also…

Online ordering in an age of 'pie-high' expectations for pizza brands

by Elizabeth Kelly — Marketing Specialist, https://www.linkedin.com/company-beta/590905/

Increasing demand for delivery and decreasing customer tolerance for waiting mean that pizza brands must absolutely have an online ordering portal today and…

Pizzeria digital signage: Great content makes the pies fly

What's it take to make your pizza brands pies fly off the shelves? When it comes to the digital signage sell, great content is key.

Grubhub CEO counters claims company bought restaurant domain names without permission

July 3, 2019

The CEO of third-party delivery platform, Grubhub, yesterday countered claims first published in a New Food Economy story that it was — without authorization…

Toppers takes on the daring diner

by S.A. Whitehead — Food Editor, Net World Media Group

Toppers pizza is on a mission to live up to its name, by taking pizza 'over the top' and targeting the adventurous pie guy or gal.

Snappy Tomato Pizza puts pies on summer road trip

June 28, 2019

Northern Kentucky-based Snappy Tomato Pizza is driving home it's on-the-go image through a summer promotion that gives guests a free Family Fun Guide featuring…

Cicis reaches limit on limited time offers

June 27, 2019

Cicis is turning its back on the industry promotional standard — the LTO — instead now focusing its new marketing on how the brand offers guests "unlimited…

ShopAdvisor launches mobile-marketing platform to help small brands boost traffic

June 26, 2019

Using the platform it created to help Evos Restaurants, a four-unit Florida-based fast casual concept, and Smashburger franchisee Regrub, acquire more…

Coke, Omnivore launching restaurant digital marketplace covering apps to third-party delivery

by S.A. Whitehead — Food Editor, Net World Media Group

June 25, 2019

Coca-Cola North America is making a big move into foodservice tech this fall when the company said it will launch a digital marketplace that can connect…

Pizza Hut 'red roof' logo reboot a bid to establish category dominance

June 25, 2019

If you're a Baby Boomer or even a Gen X-er, you might wistfully remember lots of rowdy teen-age times spent at the once ubiquitous red-roofed Pizza Huts that…

Bertucci's, Buca di Beppo partner with Slice app

June 21, 2019

Pizza-ordering app, Slice, has partnered with pizzeria chain's, Bertucci's Brick Oven Pizza & Pasta and Buca di Beppo, to make ordering items from those…

Papa John's to dole out $80M for marketing, US franchisees

June 20, 2019

Beginning in the third quarter of this year, Papa John's said it will push out another $80 million in contributions to its National Marketing Fund and…

Mici noodles around with zucchini

June 20, 2019

Denver-based pizza and pasta brand, Mici Handcrafted Italian, is taking advantage of that tubular green harvest of summer, the zucchini, by using it in…