Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.
Even the most loyal customer evaluates every touch point and interaction with a business.
From menu rollouts to marketing campaigns, some concepts are in the spirit.
Digital ordering should make up more than half of sales for the bigger brands within the next year.
Provide your customers with the option to select which program they prefer.
Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.
The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.
Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.
Seventy-nine percent of consumers trust online reviews as much as personal recommendations.
In order to resonate with customers, applications and campaigns must be exciting, unique and useful.
The new Louisville, Ky., location will be ‘overstaffed’ to ensure guests are taken care of ‘no matter what.’
From using Google Glass for training, to cultivating a company culture without an office, Riggs looks at his favorite topics.
You have to commit to social media, spending time there and deeply engaging with your customers.
Learn from an insider what the craft beer business can do for your restaurant brand.
In order for a marketing strategy to be successful, the operations team has to execute.
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.
An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.
Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.
Pizza concepts have added variety and have stepped up their quality of ingredients, CEO says.