What is the role of fanatical, cult-like menu items in QSR segment?

by Darrel Suderman — President, Food Technical Consulting

Cult-like food products drive brand value as the enormous consumer base recognizes and assigns value to the new product developed by a particular company.

Pizza Hut rings in New Year by bringing back $10 Any deal

December 27, 2012

Pizza Hut has brought back its $10 Any deal, the company's most successful menu price offer of all time.

Commentary: Visual content tops 2013 restaurant marketing trends

Cause marketing is also a major focus for brand differentiation, as customers seek out establishments that help the community.

Pizza Hut ad among most effective for holiday season

December 26, 2012

Ace Metrix announced its top television ads for the 2012 holiday season, which includes Pizza Hut at No. 10 for its "Big vs. Huge" commercial.

Flippers marks 13th unit in Florida

December 24, 2012

Flippers Pizzeria held a grand opening celebration Dec. 21 for the opening of its newest restaurant, located in St. Petersburg, Fla. This marks the brand's…

Chuck E. Cheese provides support for Texas food banks

December 24, 2012

Organizing its first ever Holiday Food Drive, Irving, Texas-based Chuck E. Cheese's 16 Dallas-Fort Worth stores recently provided an entertainment hub where…

Bravo Pizza signs co-branding agreement with Dry Fried Wings

December 21, 2012

The Dry Fried Wing Company announced the signing of an exclusive agreement with Kenny Fellus' Bravo Pizza chain to license and broker a minimum of 10…

Topper's hosting promotion to ring in the New Year

December 21, 2012

Canada's Topper's Pizza is hosting a "Special Moments" promotion from now through Jan. 6. As part of the deal, customers can order two large pizzas — one…

Uncle Maddio's giving away iPad Mini

December 20, 2012

Uncle Maddio's Pizza Joint is giving away an iPad Mini to one lucky fan. To enter for a chance to win, customers can stop by any Uncle Maddio's location…

Chuck E. Cheese unveils new interactive website

by Alicia Kelso — Editor, QSRWeb.com

December 20, 2012

In an effort to shift its marketing focus to parents, Chuck E. Cheese offers the ability to pre-plan visits to its restaurants.

Patxi's Pizza provides local marketing support for fundraising campaign

December 19, 2012

Patxi's Pizza announced that its "52 Weeks of Giving" community fundraising program raised more than $83,000 in 2012. This is up from $55,000 raised in 2011.

Experts predict 2013 restaurant trends

by Alicia Kelso — Editor, QSRWeb.com

Expect mobile and human resources technology to grow significantly.

Irish Domino's system raises money for children's hospice

December 18, 2012

Domino's Pizza outlets throughout Northern Ireland have been collecting spare change through rounded up orders to donate to the Northern Ireland Children's…

Papa John's donation lowers ticket price for Louisville's bowl game

December 18, 2012

Louisville, Ky.-based Papa John's has made a donation to the University of Louisville to help offset high ticket prices for the Sugar Bowl BCS game in New…

Pizzerias land on Urbanspoon's 2012 'most popular new restaurant' list

December 17, 2012

Urbanspoon, a mobile restaurant discovery application and reservation management system, released its list of America's Most Popular New Restaurants of 2012…

What to expect in the pizza segment in 2013

by Alicia Kelso — Editor, QSRWeb.com

Digital technologies will be a major focus in the New Year.

Hungry Howie's raises $275K for breast cancer foundation

December 13, 2012

Hungry Howie's Pizza & Subs Inc.'s fundraising efforts for the National Breast Cancer Foundation Inc. yielded $275,000 this year. The company's Love, Hope…

Restaurant promotions mark 12.12.12

December 12, 2012

Because today's date — 12.12.12 — is the last major numerical date using the Gregorian or Christian calendar until Jan. 1, 3001, some restaurant brands are…

Points-based mobile loyalty service now available for small operators

December 12, 2012

A new subscription-based loyalty service once available to only large businesses is now ready for smaller and single-location businesses, including restaurants.

Pizza segment's 2012 highlighted by expansion, mobile

by Alicia Kelso — Editor, QSRWeb.com

Commodities, rebranding efforts and social media initiatives are also big non-food stories from this year.