Topper's increases promo price to manage higher cheese costs

Jan. 9, 2013

Ontario-based Topper's Pizza has added a delivery component to its popular Topper's Tuesdays promotions. Previously, only large specialty pizzas that were picked up were eligible for special pricing, but now customers can have their pies delivered.

In keeping with the increasing costs of staple pizza ingredients such as bacon and cheese, the price for the Topper's Tuesdays promotion will increase from $12 to $13. Topper's Pizza offers 20 speciality pizza options. Regular price for a large specialty pizza will remain unchanged at $19.

"It's important to note that we are not changing the regular pricing for any of our many speciality pizzas" said Keith Toppazzini, president of Topper's Franchise Company Inc., owner of the Topper's Pizza brand. "In fact we're very happy that we can now add the convenience of delivery to our loyal and new Topper's Tuesday customers."

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Topics: Cheese, Equipment & Supplies, Marketing / Branding / Promotion, Operations Management

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