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Marketing News & Media

Top pizzerias push online ordering, $10 promos for Super Bowl

January 28, 2010

Leading chains Pizza Hut and Papa John's have lined up their game plans for winning the Super Bowl pizza wars.   Anticipating a 50 percent overall sales…

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Loyalty systems provider releases text ordering solution

January 28, 2010

Sundrop Systems Inc., the creator of cardless loyalty solution loyalTXT, has released Txt-To-Go Mobile Ordering, which allows consumers to place pick-up orders…

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Pizza Patron gets personal

Pizza Patron's new paquetazo displays aim to strike an intimate chord with the Hispanic community.

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Boston's promo benefits Juvenile Diabetes research

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January 27, 2010

Dallas-based Boston's Restaurant & Sports Bar is teaming up with the Juvenile Diabetes Research Foundation International (JDRF), the largest charitable…

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Making the Most of Marketing Dollars Doesn't Always Mean Branding

While many operators are focused on branding efforts to drive sales, other strategies make more sense for small- and medium-sized restaurants. Local marketing…

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Touch Reviews amends 'Papa's Pizzeria' app announcement

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January 26, 2010

Touch Reviews, an online app review site, amended its article announcing the Papa's Pizzeria game for iPhone, which does not yet exist.   From Touch Reviews:…

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Pizzerias need to focus on more than funny ads for Super Bowl

Marketing professors recommend best practices for game day commercials and pre-game promotions.

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Punch Pizza eased football pain with Flickr coupons

January 25, 2010

Minnesota Neapolitan pizzeria Punch Pizza reached out to its e-mail list to assuage the pain of Sunday night's Minnesota Vikings loss with free pizza.   The…

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Consumers want more rewards from loyalty clubs

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January 25, 2010

As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer Council indicates that marketers…

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Ten technologies that make for better business

These wide-ranging solutions tackle pizzeria issues both timeless and trendy. 

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Harris Poll reveals consumers' coupon-hunting trends

January 21, 2010

More restaurant owners turned to couponing in 2009 to eek out traffic during the recent slow periods. But if they had any doubt where to place such ads, print…

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Pizzeria lands social media stint at Sundance

January 20, 2010

"Off to the Sundance Film Festival. Arriving around 5 p.m. and will be attending the opening screening and party tonight!"   That's not the tweet of an…

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RedBrick Pizza runs Haiti relief program

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January 19, 2010

RedBrick Pizza Worldwide's Charity Cafe Foundation has joined in the effort to raise money for victims of the earthquake in Haiti, according to a company…

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New Twitter app could be useful to pizza operators

New Twuition application allows pizza operators to advertise in results of specific Twitter queries.

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Zpizza makes gift card, loyalty programs mobile

January 17, 2010

Mocapay, a mobile experience platform, has developed a strategic relationship with zpizza, a national gourmet pizza, sandwich and salad chain. Through the…

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Farrelli's pushes loyalty club with free Super Bowl pizza

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January 17, 2010

Farrelli's Wood Fire Pizza will be giving away unlimited free slices of pizza to patrons who come into any one of its five Washington-area locations to watch…

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Yum! donates $500K to Haiti disaster relief

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January 14, 2010

Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, has announced that it is directing $500,000 from its World Hunger Relief global effort to provide…

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Seven keys to customer experience in 2010

True dedication to the voice of the customer will be pivotal for operators looking to improve their customer experience.

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Pizza Pizza raises $200,000 for Children's Miracle Network

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January 13, 2010

Canadian pizza company Pizza Pizza Ltd., through its Pizza Pizza and Pizza 73 brands, helped raise $200,000 in 2009 to assist Children's Miracle Network in…

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Nick-N-Willy's partners with Sundance Film Festival

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January 12, 2010

The Nick-N-Willy's Franchise Co. has announced that it has been named an Official Provider of the internationally renowned 2010 Sundance Film Festival. The…

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