Highlights from the NAPICS show floor

We round up some of the most exciting technologies and foodservice solutions from this year's North American Pizza and Ice Cream Show.

Nick-N-Willy's breaks record for Sundance

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February 18, 2010

The team at Nick-N-Willy's Pizza in Park City, Utah is proud to have broken the record for the most pizzas ever tossed, baked and delivered by a single…

Using online video ads to reach new customers

With more people than ever watching video on their computers, online video ads can offer some of the highest engagement metrics around.

Pizza Patron reveals campaigns behind strong 2009 numbers

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February 17, 2010

Pizza Patrón posted comparable sales increases of 3.9 percent for 2009 compared to 2008, according to a company statement. The company cited several factors…

Friendgiftr puts restaurant gift certificates on social media sites

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February 16, 2010

E-commerce 2.0 pioneer Friendgiftr has turned multiple social media Web sites, including Facebook, MySpace, iGoogle, Ning and Bebo, into commercial…

Cellit enables mobile loyalty club functionality

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February 15, 2010

Cellit, a leading provider of mobile marketing solutions, has announced updates to its mobile couponing software systems, including the inclusion of mobile…

Pizza Hut starts pick up line meme

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February 11, 2010

Pizza Hut is attempting to start a Twitter "meme" or social media motif by inviting consumers to share pick up lines by tweeting @pizzahut for the chance to…

MobileCoupons offers free m-coupon tool to restaurants

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February 10, 2010

MobileCoupons.com has announced it has launched an online coupon creator that makes it easy for retailers and restaurants to create and distribute mobile and…

Domino's celebrates $1 billion in online sales, adds charitable game

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February 9, 2010

Domino's Pizza is spreading the love on Valentine's Day with a one-day offer celebrating the recent success of Domino's online ordering and mobile systems…

Brand importance is on the upswing, according to study

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February 8, 2010

Commentary: Why 'no comment' is never good for restaurants

Pizza companies should know that the only bad press is the one they don't talk to.

Hungry Howie's questionable Facebook promo

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February 7, 2010

Hungry Howie's Pizza is asking e-mail club members to rate an array of Super Bowl commercials on its YouTube page in exchange for free Howie Bread with online…

Vocelli Pizza to cater U.S. Naval Academy's Super Bowl

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February 4, 2010

After winning an informal taste-test by U.S. Naval Academy midshipmen, seven Vocelli Pizza stores will work together to fill a 3,000-pizza order placed with…

Pizza Hut's new marketing items aim to create nostalgic bonds

February 4, 2010

As details about Pizza Hut's new Super Bowl pregame commercials emerge — the first public collaboration between Yum! Brands' pizza label and its new ad agency…

Papa John's promises Habitat for Humanity pledges for Facebook followers

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February 3, 2010

Papa John's is supporting a cause-related effort around Super Bowl XLIV called the "Papa John's Take It to the House Super Bowl Challenge," according to a…

First Pizza Hut-Martin Agency commercials to run before Super Bowl

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February 3, 2010

Pizza Hut will run its first ads with its new media consulting company, Richmond, Va.-based The Martin Agency, during Super Bowl XLIV, according to the New…

Hunt Bros. secures NASCAR sponsorship

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February 2, 2010

Hunt Brothers Pizza just inked a deal to sponsor veteran driver Elliott Sadler in both the Sprint Cup Series and Camping World Truck Series, according to a…

Pizza Hut's $10 deal: false advertising?

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February 1, 2010

Some customers who have attempted to take advantage of Pizza Hut's recently advertised any-pizza-for-$10 deal have been charged more than that sale price…

CiCi's pizza introduces e-club with sweepstakes

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January 31, 2010

CiCi's Pizza recently announced the launch of its new e-club in a company statement. This robust tool serves multiple purposes for CiCi's by allowing…

Amici's joins online ordering program with group feature

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January 28, 2010

After a successful pilot program, six San Francisco Bay Area Amici's locations are now live in the GetQuik network. GetQuick, a Santa Clara-based provider of…