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Marketing News & Media

Arizona pizza chain launches children's hospital campaign

September 24, 2020

We are right on the precipice of National Pizza Month, starting Oct. 1, which Arizona-based Fired Pie is using as the launching pad for its Round Up campaign…

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Consistency in Restaurant Expansion

A major part of successful growth is providing the same experience to guests no matter which location they visit.

Presented by SpeedLine Solutions

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Marco's names veteran marketing strategist as CMO

September 15, 2020

Marco's Pizza has hired one of the key agency players in the strategy behind its brand assignment three years ago to lead its marketing operations. Chris…

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Gift Cards to Drive the 2020 Holiday Shopping Season

The ongoing impact of COVID-19 will likely drive a major change in our gift-giving choices this year.

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Pandemic-era pizza catering swings toward social over business

by S.A. Whitehead — Food Editor, Net World Media Group

Workers are home-bound, meetings are virtual, and health and safety are a primary concern. These are the factors that have dried up once-healthy corporate…

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Grimaldi's: Fame is your name on a bag of chips

September 9, 2020

Lay's Potato Chips selected Grimaldi's Pizzeria to build its Kettle Cooked New York Style Pizza chips. The Brooklyn-based chain, which was among five…

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Pizza Hut counts the days with $10 Tastemaker-calendar deal

September 9, 2020

Pizza Hut is literally counting the ways customers can combine its 17 toppings through a $10 "Tastemaker" deal, featuring three toppings on a large pie, a news…

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Restaurant chain transaction decline on healthier track

August 26, 2020

Customer transaction declines at major restaurant chains improved in the week ending August 16, moving into single digits after 21 weeks of double-digit…

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Optimize Technology to Deliver Better Customer Loyalty & Engagement

When it comes to driving loyalty and increasing profitability through customer relationships, here are four technology-driven tactics imperative to a…

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Pizza Hut launching classroom antiracism resources

August 19, 2020

Pizza Hut and First Book — a nonprofit providing educational resources and essentials to educators serving children in need — are launching the "Empowering…

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DoorDash, NBA partner to promote Black-owned restaurants

August 17, 2020

DoorDash and the National Basketball Association have signed a multiyear marketing partnership to make the third-party delivery platform the official delivery…

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Your Pie does hot chicken 'pizza-style'

August 17, 2020

Your Pie is getting in on the hot chicken craze with an LTO pumped full of spice and hot peppers. The Chicken Al Pastor pizza features house-made…

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Pizza Hut tempting value customers with 'double it' box

August 10, 2020

Pizza Hut is hoping to entice customers with large families and appetites with the Double It Box, a pair of medium-sized, one-topping pizzas in a single box…

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Domino's promotes brand officer to CMO

August 3, 2020

Domino's Pizza Inc. has promoted its chief brand and innovation officer, Art D'Elia, to CMO, where he'll oversee global marketing for the Ann Arbor…

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Fired Pie selling branded masks

July 29, 2020

Arizona-based Fired Pie is selling branded masks to customers for $4 at all 21 locations, and customers wearing them may receive $1 off their purchase each…

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NRA: 'Second wave of closings hinders recovery efforts'

July 27, 2020

The National Restaurant Association wants all U.S. governors and mayors to know the restaurant industry has maintained an "unwavering commitment to customer…

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4 ways loyalty programs can drive digital engagement

These days, if retailers aren’t leveraging loyalty programs to connect with their hard-won customers, they’re missing out on opportunities to boost much-needed…

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Maryland-based pizza chain names CMO

July 9, 2020

Maryland-based Ledo Pizza has promoted Will Robinson to CMO. He was previously vice president of marketing, a news release said.

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Fast food brands finish in top third for brand intimacy

July 8, 2020

The fast food industry ranked sixth out of 15 industries analyzed in the largest study of business brands based on emotions and intimacy levels.

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With patent in hand, Mici 'presses' forward with national franchising

by S.A. Whitehead — Food Editor, Net World Media Group

Don't tell the restaurateurs behind Mici Handcrafted Italian this might be an inopportune time to launch a franchise nationally. They'll just tell you why the…

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