Former Snapchat exec takes California Pizza Kitchen's top marketing spot

August 9, 2019

California Pizza Kitchen, or CPK for short, has named a former Snapchat marketing executive to lead its global marketing efforts. Scott Hargrove has been named…

4 growth guidelines globetrotting pizza brands need to know

by Bill Edwards — CEO, Edwards Global Services, Inc.

Global expansion is no longer only the domain of the pizza brand behemoths. Lots of smaller chains are hitting the worldwide market, and leaders at those which…

Removing friction in digital ordering, delivery discovery

by Jackie Berg — mArketing director, olo

Digital presence is everything today, but too many brands are unwittingly diverting sales to third-parties thanks to a cluttered digital path that drags the…

Pulling pizza patrons in your door with these social media 'hooks'

by Hannah Hambleton — Content Manager, Beambox

One reason social media is a such a well-loved and used business tool is that it offers all kinds of cost efficiencies as a marketing platform. Check out these…

Tacos4Life co-founder on doing good by doing great QSR business

by S.A. Whitehead — Food Editor, Net World Media Group

With fewer than 20 stores in four U.S. states, the 5-year-old Tacos4Life brand is still at the beginning of its restaurant journey. That does not mean…

Casey's Pizza promises '3 clicks' to order with new mobile app

July 25, 2019

Casey's General Stores has relaunched what the brand said is a better mobile app for ordering Casey's pizza online, by allowing customers to peruse the pizza…

FetchRev debuts additional language support, signs multi-year licensing deal

July 24, 2019

Automated marketing platform, FetchRev, is expanding its global footprint beyond North America with new language support, privacy capabilities and…

5 ways to snap up pizzeria customer engagement with Snapchat

by Hannah Hambleton — Content Manager, Beambox

Seeking ways for your pizza brand to snap up customer engagement, loyalty and sales? Consider Snapchat as well as these five tips to getting the most bang for…

Is time up for 3rd party delivery's customer experience problems?

by S.A. Whitehead — Food Editor, Net World Media Group

Customers often complain about failed or unsatisfactory deliveries from third party deliveries. And the sad fact is that though your brand had little…

SOCi's Google My Business integration puts brands where the online search action is

July 19, 2019

SOCi took another step toward providing its clients chains better capabilities to localize messages system-wide. The chain social media management platform…

Pizzeria idea of the week: Pizza boxes as pet savers

July 18, 2019

A small New Jersey pizza shop is garnering national attention today after Angelo's Pizza in Matawan last week began using their pizza boxes to do some…

Like toppings on pizza, pictures portray your brand's personality on social media

by Ashley Davidson — Senior Director, Media & Industry Relations, Fish Consulting

While pizza toppings may tell a lot about a diner's personality, great images and video can serve the same purpose for pizzerias on social media. Follow these…

Pieology: How a Navy Seal + vegan pies can build a better pizza brand

by S.A. Whitehead — Food Editor, Net World Media Group

Leadership at Pieology sees the same kind of clear skies in the brand's future that its Southern California home is known for, and on this week's podcast, CMO…

Villa Italian Kitchen lives life on the edge with new 'crusts-only' side

July 12, 2019

The fact that some pizza-eaters prefer the crust to the "meat" of the slice itself is finally getting some long overdue attention by New Jersey-based pizza…

Sure, you're marketing to the individual diner, but what about the 'diners'?

by S.A. Whitehead — Food Editor, Net World Media Group

Marketing to the individual and "knowing the diner" are familiar terms to restaurateurs, but new University of Virginia research shows brand leaders must also…

Online ordering in an age of 'pie-high' expectations for pizza brands

by Elizabeth Kelly — Marketing Specialist, https://www.linkedin.com/company-beta/590905/

Increasing demand for delivery and decreasing customer tolerance for waiting mean that pizza brands must absolutely have an online ordering portal today and…

Pizzeria digital signage: Great content makes the pies fly

What's it take to make your pizza brands pies fly off the shelves? When it comes to the digital signage sell, great content is key.

Grubhub CEO counters claims company bought restaurant domain names without permission

July 3, 2019

The CEO of third-party delivery platform, Grubhub, yesterday countered claims first published in a New Food Economy story that it was — without authorization…

Toppers takes on the daring diner

by S.A. Whitehead — Food Editor, Net World Media Group

Toppers pizza is on a mission to live up to its name, by taking pizza 'over the top' and targeting the adventurous pie guy or gal.

Snappy Tomato Pizza puts pies on summer road trip

June 28, 2019

Northern Kentucky-based Snappy Tomato Pizza is driving home it's on-the-go image through a summer promotion that gives guests a free Family Fun Guide featuring…