According to a University of Chicago study, customers accelerate their purchase frequency by 20 percent when they're close to earning a reward, and they buy 20 percent more product in less time when motivated by a reward.
A look at where restaurant consumers are located in the mobile space.
NetWaiter's co-founder discusses how online ordering has changed from a convenient operational tool to a marketing asset.
Benefits include speed, consumer convenience and upselling capabilities.
A Q&A with OLO founder and CEO Noah Glass on the new digital customer and the technology driving their dining experiences.
Company will continue to make significant investments in digital platform.
Noah Glass, founder of web-based online ordering provider OLO, discusses online ordering trends during the 2012 NRA Show in Chicago.
Speedline Solutions and eThor Media announced their partnership during the 2012 NRA Show. The partnership allows restaurant operators to manage their entire digital footprint from one dashboard and is integrated with the Speedline POS solution.
Panel discusses trends in the table and delivery service spaces as they apply to restaurant strategies.
Company's Q1 promotional focus was on side items, driving tickets and store profits.
Targeting young people online seems logical but older Americans have embraced technology, too, and want the benefits and ease of new devices and services.
Wanna take a page from a business that is doing progressive marketing right? Check out Domino's UK. That team keeps turning out one cool promo after another, incorporating digital signage, social media, augmented reality, mobile ...
Online orders now make up more than 30 percent of business.
Businesses that have over 200 online transactions which total over $20,000 in annual revenue are required to report a 1099-K.
There are Domino's Pizza posters displayed at more than 6,000 sites across Britain that include an augmented reality (AR) feature allowing customers to download deals, get the company's mobile ordering app and become a Facebook fan. After downloading the AR...
There were plenty of stories that stood out this year, and even more to look for in 2012.
Stocks were hot as companies focused on domestic and international growth.
The next big thing to hit foodservice is gamification, especially in marketing.
100 million Americans expected to patronize a restaurant for the holiday.
The market will be significantly different just three years from now; you have to change with it.