Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
The company is in the midst of a new POS rollout that is expected to drive labor efficiencies, speed of service and order accuracy.
Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.
The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.
One of the leading brands is on its way to a digital ordering majority. Is your brand ready to handle the demand from outside your walls?
With the concept, the company has increased two stores' business by about 15 percent without adding much labor.
Yum! execs called the U.S. performance 'disappointing' and said the brand is in turnaround mode.
Mobile is now the dominant channel of Pizza Hut's digital business, growing more than 4,000 percent in the last three years.
Digital ordering should make up more than half of sales for the bigger brands within the next year.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.
Unlike other concepts, weather positively influenced the chain's business during Q1.
In China, sales from digital channels are between 70 and 80 percent; and 25 to 30 percent come from mobile.
The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.
What should your top goal as a brand be in 2014? Trust me, it should be to get your customers to love your brand. Zero ROI marketing? For those of us with our dating years behind us, Valentine's Day dates seem humorous now. Most of the time those nights out meant a lot of money was spent trying to impress another person ...
For restaurants, mobile is changing the customer service model by enabling more discrete time optimization. Marketers need to evaluate how to adapt their business to the rapid mobile wave coming their way and appeal to a growing mobile audience.
Pizza Hut's China business is reaping the benefits of an expanded breakfast daypart, and plans to test liquor sales.
A flight to Denver during ski season is bound to be more expensive than the same flight in July, just as a bottle of Champagne is pricier in late December, and a Scottsdale resort is most expensive in January. It’s simple economics — price follows demand.