Pizza Ranch exec on making a buffet brand soar

| by S.A. Whitehead

A lot of people did a double-take this past April when the 11,500-person Market Force survey of foodservice brands tapped a relatively small Midwest buffet-based pizza brand, Pizza Ranch, as the nation's favorite pizza restaurant.  But Pizza Ranch Director of Operations Al Pottebaum said that while the distinction was a wonderful surprise, leaders at the chain know better than most how absolutely rabid their fan base is.

Pottebaum sat down to talk with  Pizza Marketplace Editor Shelly Whitehead about the win and the brand's expansive direction from here. 
 


Topics: Business Strategy and Profitability, Dough, Food & Beverage, Marketing / Branding / Promotion, Operations Management



S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.


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