Franchising is one of the fastest ways to grow a restaurant brand, but it’s no easy task. To help operators avoid common pitfalls and to learn about the new technology now available to help restaurateurs succeed, Networld Media Group is hosting two events focusing on franchise growth and innovation.
The Restaurant Franchising & Innovation Summit — Dallas is March 28-30, and the Restaurant Franchising & Innovation Summit — London is July 18-20.
"Franchisors around the world — not just those based in the U.S. — need information, so we felt compelled to offer two events this year so more people could learn as much as possible," said Cherryh Cansler, host of the summit, and Director of Editorial of Networld Media Group, publisher of FastCasual, QSRWeb and Pizza Marketplace.
The annual summits, which explore how restaurant franchisees can leverage innovation as a catalyst for expansion, brings together C-level executives from around the world to share growth and innovation strategies.
"Attendees will learn from some of the world's most successful restaurateurs, who will discuss progressive ways to build their businesses that have helped them attract both investors and customers," Cansler said. "They'll also have the opportunity to socialize with one another at several events we've planned. We call it, 'partying with a purpose,'" she said.
Learning from the best
Which Wich Superior Sandwiches founder Jeff Sinelli and Nick Sarillo, entrepreneur, speaker and author, will keynote the Dallas Summit.
Other Dallas speakers include:
The restaurant business in the UK will increase by more than 10 billion pounds over the next few years, which is one reason Cansler, who tapped Carl Reader to keynote the event at London’s Grange City Hotel, said the event is happening in Europe.
"One of the biggest challenges in franchising — not just in the restaurant space — is what we don’t say about franchising," said Reader, the author of The Franchising Handbook: How to Choose, Start and Run a Successful Franchise and The Startup Coach. "There’s a presumption of knowledge and experience, and often franchisees and franchisors end up talking a different language. When I was growing up, I was taught not to talk about religion, politics or sex in polite company. My keynote will be comparing franchising to these three areas, and clearly going against what my parents told me."
Carl Howard, CEO of Fazoli's, and Justin Livingston, CDO of Coyote Ugly, are also keynote speakers.
Other London speakers include:
Manitowoc is the platinum sponsor of both events. Click here to learn how to become a sponsor.
Topics: Franchising & Growth