Free Webinar: How to get your brand all wrapped up in that 'transparency thing'

June 21, 2017 | by S.A. Whitehead

Transparency has taken on a new almost sacrosanct role in the restaurant industry since consumers have made it clear that they prefer to patronize restaurants whose leadership is on the level with them about what's in their food and where it came from.

In fact, a whopping 89 percent of consumers say that additives and artificial ingredients in their restaurant meals are more of a concern today than they were just two years ago.

But taking a brand from the "less open" and sometimes downright deceptive days of the past to the high quality and highly transparent expectations of the present is not always, as experts from restaurant food supplier, Litehouse Foodservice explained in a recent webinar. 

In the free webinar, "Show-n-Tell: Why Food Transparency Sells Now," listeners see and hear about the measurable evidence behind what works in a menu transparency effort and what does not.

Litehouse Corporate Chef Eric Meisel and Foodservice Assistant Brand Manager Krystle Turnbull touch on areas every brand must fully understand of before embarking on the transparency journey.

This 45-minute learning session begins with a concise and accurate definition of what a "clean menu" really means. 

From there, Meisel and Turnbull explain what consumers most want to know about a brand's menu and ingredients, and how to perform a thorough menu evaluation to termite whether it checks all the proverbial boxes.

Finally, the presenters discuss where the bar is set when it comes to achieving true transparency for a brand, as well as the rewards restaurateurs can reap in marketing value and the promotional opportunities inherit in taking a brand to the "see-through side."

 


S.A. Whitehead / Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

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